About

I must be one of the only professional writers with a technical sales background, having come over from the "dark side" in 2002 after a career with the likes of HP and Unisys. The direct and often pointed feedback I used to get from customers about our marketing materials has given me a unique viewpoint. It's also made me somewhat of a contrarian.

As a writer, I stick with what I know best, which is crafting materials geared towards the extended sales cycle. Products whose benefits are self-evident – beer, laundry soap, cars, hotels - just aren't my thing. But if you’re selling enterprise software, professional services, a new medical device, or a complex financial product, then we’re reading off the same page.

Whether the document is a whitepaper, a case study, a webinar script, or an educational guide, I hope that my audience will feel motivated to call my customer and say "let's talk." This means new leads, shorter sales cycles, higher closing ratios, and improved profitability.

I believe that marketing content has a job to do, and therefore must be relevant, provocative, accurate, and accessible. To keep new ideas flowing, I write frequently for magazines and research firms like IDC, give the occasional talk, and do a whole lot of listening.

While my objective is very specific, my expertise is broad. An electronic technologist by training, I can go deep on technical topics. As a former salesperson, I have managed successful business dialogues with hundreds of senior level decision-makers, and learned to speak their language fluently. As a writer, I will let the record speak - please check out the samples on this site.

In closing, I don’t try to be everything to everybody. But if you sell complex products and services though an extended sales cycle, and need hardworking copy that will deliver a clear and focused message to demanding prospects, please tell me how I can help you.

Sincerely yours,

Jacob Stoller